In his Inaugural speechlast week Barack Obama stated “That we are in the midst of crisis is now well understood. Our nation is at war, against a far-reaching network of violence and hatred. Our economy is badly weakened, a consequence of greed and irresponsibility on the part of some, but also our collective failure to make hard choices and prepare the nation for a new age.”  Hooray.  Blunt and truthful, a good way to start.   The state of the American economy closely dictates the state of Canada and the World cheap air max 90s.  And that message was heard by all..
For too long our cultural evolution has been hindered by our complacency and inaction in spite of obvious changes to the world around us. Organizations cling to ‘traditional’ hierarchical, centralized structure when the new workforce was raised and educated in the time of Web 2.0; characterized by decentralized user driven web companies such as wikipedia and facebook.  We have perpetuated a system that thrives on shallow competition (making the opponent lose and rewarding individualism over community) rather than co-opetition which involves high level collaboration.and raising the bar for everybody.  Now is the time to acknowledge that our dedication to short term gain over long term sustainability leads to failure for all new balance shoe styles.  It’s time to evolve to the next stage.. 
Obama seems to have heard that message loud and clear as demonstrated by his future forward campaign efforts which included his recruitment of Chris Hughes in 2007, one of the 4 founders of Facebook, to spearhead his new media strategy.  MySpace, Facebook, Twitter and others utilized during the campaign can’t compare to the revolutionary use of a social network as a political tool like that of MyBarackObama.com.  This customized social network allowed users to join local groups, create events, set-up personal fundraising pages and have a personal blog in addition to having access to as much campaign information as they could digest.  It was Web 2.0 for grassroots mobilization……and it worked. And now he has already started on harnessing an even larger “wise crowd” to help solve the myriad of problems before us.
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How are you and/or your organization preparing for the “new age”? How are you using the Web 2.0 platform to enhance creativity, communications, collaboration and functionality?

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