Are you using QR Codes?

If you’re not familiar with QR (Quick Response) codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share. QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information.

qr code iphone googleWhen you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser.

There’s no limit to how, or even how much, you can share with QR codes.  While a video or landing page is easily shared, you could go further and share an entire eBook and even multiple pieces of content that share a common link.  QR codes enhance both your search engine and social media optimization so you can increase traffic to those searchable objects to further optimize them by encouraging more sharing.

QR Codes can be placed almost anywhere including business cards, brochures, packaging menus etc. and can link to:RebuildCentralPark_QRCode_ad3Love

  • Installation instructions
  • Sources for replacement parts and service
  • Directions to your business
  • The process for hiring your professional services
  • Valuable coupons and special offers
  • Recommendations for complementary products and services
  • Free mp3 downloads
  • Customer feedback forms

Example United Airlines – Many of the major airlines are now using 2D codes as digital boarding passes.  I recently learned that by the end of 2011 all carriers will be required to provide this service for international flights.

0211jk-united-airlines

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About John

“John Abele is a pioneer and leader in the field of less-invasive medicine, For more than four decades, John has devoted himself to innovation in health care, business and solving social problems.” He is retired Founding Chairman of Boston Scientific Corporation. John holds numerous patents and has published and lectured extensively on the technology of various medical devices and on the technical, social, economic, and political trends and issues affecting healthcare. His major interests are science literacy for children, education, and the process by which new technology is invented, developed, and introduced to society. Current activities include Chair of the FIRST Foundation which works with high school kids to make being science-literate cool and fun, and development of The Kingbridge Centre and Institute, a conferencing institution whose mission is to research, develop, and teach improved methods for interactive conferencing: problem solving, conflict resolution, strategic planning, new methods for learning and generally help groups to become “Collectively intelligent.” He lives with his wife and two dogs in Shelburne, Vermont.”

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