How do you introduce a totally new concept to a skeptical market?

Explore some of the idiosyncrasies of changing not only organizational culture but market perception with John Abele, Co-Founder Boston Scientific – a medical device company that helped pave the way for less invasive medicine.

Today’s Kingbridge Insight from Owner, John Abele:

“When introducing a new idea to a skeptical group, market or society, it is important to start small and build a band of disciples.  They must be believers who are knowledgeable, eloquent, passionate and resourceful.  They won’t be present leaders.  They will be future leaders.  The establishment is inherently resistant to change.  They need to be won over by demonstration and understatement, not hyperbole.  The successful future leaders will be courageous and patient.”  ~ John Abele

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About John

“John Abele is a pioneer and leader in the field of less-invasive medicine, For more than four decades, John has devoted himself to innovation in health care, business and solving social problems.” He is retired Founding Chairman of Boston Scientific Corporation. John holds numerous patents and has published and lectured extensively on the technology of various medical devices and on the technical, social, economic, and political trends and issues affecting healthcare. His major interests are science literacy for children, education, and the process by which new technology is invented, developed, and introduced to society. Current activities include Chair of the FIRST Foundation which works with high school kids to make being science-literate cool and fun, and development of The Kingbridge Centre and Institute, a conferencing institution whose mission is to research, develop, and teach improved methods for interactive conferencing: problem solving, conflict resolution, strategic planning, new methods for learning and generally help groups to become “Collectively intelligent.” He lives with his wife and two dogs in Shelburne, Vermont.”

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