Explore some of the idiosyncrasies of changing not only organizational culture but market perception with John Abele, Co-Founder Boston Scientific – a medical device company that helped pave the way for less invasive medicine.
Today’s Kingbridge Insight from Owner, John Abele:
“When introducing a new idea to a skeptical group, market or society, it is important to start small and build a band of disciples. They must be believers who are knowledgeable, eloquent, passionate and resourceful. They won’t be present leaders. They will be future leaders. The establishment is inherently resistant to change. They need to be won over by demonstration and understatement, not hyperbole. The successful future leaders will be courageous and patient.” ~ John Abele
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